USA - Brand Equity

New Unit Helps Companies Convert Workforce Contribution to Brand Equity

Application of the employer branding concept by the Boston-based firm of Chadwick Martin Bailey (CMB). The firm announced the launch of its Workforce Performance Consulting Unit. The unit helps companies to take a decidedly "brand equity" building approach to managing their human resource as a strategic asset. At a time when data driven insights are crucial for prioritization, the unit relies on its deep roots in marketing science to gather information, derive insights and prioritize actions that result in alignment around equity building activities and behaviors.