It's perfectly acceptable to add pizzazz to cover letters in an effort to engage the reader in your story. Taking a business approach while adding a personal touch to the cover letter will certainly make you stand out from other candidates. But many are skeptical about adding a personal story to the cover letter because rumor has it that cover letters should be completely business-oriented. That isn't true. There are occasions when it is appropriate to deviate from what others expect to read, and of course, there are times when you should remain with the "tried and true" method.
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